In a recent article, we saw that Amazon has filed a large lawsuit in regards to their clients faking reviews.The online retail giant said in the lawsuit, filed in the US on Friday, that its brand reputation is being tarnished by “false, misleading and inauthentic” reviews.
Amazon claims the 1,114 defendants, termed “John Does” as the company said it is unaware of their real names, offer their false review service for as little as five dollars (£3.25) on the website Fiverr.com, with most promising 5-star reviews for a seller’s products.
We have seen this in the paranormal world as well. People paying other outside agencies to send traffic and likes to individual pages. One such person,believed or to have allegedly done this, was a Paranormal State celebrity Ryan Daniel Buel.
The firm said it had investigated the defendants and found many of them request text from the sellers for the reviews, and take steps to avoid detection by using multiple accounts and unique IP addresses.
Reports coming from different folks have allegedly made statements and also made allegations,that paranormal authors not mentioned has messaged them and asked for reviews them selves, without ever reading their books. This is a problem within its self.
It added that the defendants acted in the knowledge that Amazon – which described itself as “Earth’s most customer-centric company” and detailed how it pioneered the system of customer reviews 20 years ago – does not allow paid for or fictional reviews.